Cases for phones are popular with people seeking to personalize their devices or to add more functionality to their device throughout the day.
Beginning a business with a phone case has several benefits. They are small which makes them simple to store and deliver. With Americans changing smartphones every 3 years, you’ll be able to enjoy a constant flow of new opportunities for sales. Also, you can keep costs low, particularly using a print-on-demand supplier who eliminates the management of inventory.
Learn to make phone cases, where to get materials, and the most effective places to sell cases.
Are phone cases business profitable?
A business selling phone cases could be a viable method of earning money online. With an estimated 3.3 percent annual increase phones cases are in constant demand. By 2029 the market for mobile phone cases will be expected to hit $13.6 billion.
The profit margins of phone cases generally vary from 40% to 200 percentage. Their durability contributes to their value, as they are less susceptible to damage during storage and transportation. Their light weight, compact size can also mean reduced shipping costs that don’t take away your profits.
Profits can be further increased by implementing an inventory-free company model, such as dropshipping and print-on-demand.
How to get your phone started case for your business
1. Find your niche
To be noticed in a crowded market You must find an area of interest for your business. Consider:
Interests and skills
Your unique talents can shape your business direction. You may be skilled at crafting to design cases out of unusual materials, or the artistic ability to sketch customized designs.
Market gaps
Finding areas of opportunity helps determine your place among competitors. Andrew Moore, founder of Felony Case, started his company after noticing that iPhone users were left with a limited selection of cases for cases that were not as sturdy as those sold at mall kiosks, or expensive protective cases made by Apple’s official Apple partners. He plugged this void by constructing stylish cases with strong drop protection.
Target audience
Find out who will purchase phones cases, and also what they are looking for. Wildflower Cases is a brand that targets trendy teens and their price is influenced by selections, design, marketing channels and collaborations with influencers.
2. Select phone case type
Cases for phones can be a focus on aesthetics or protection. These are the most common cases to think about for your business:
Slim gel cases
These slim cases provide basic protection from scratches while giving extra grip with the flexible silicone. They’re an affordable option for users to customize their devices.
Velvet Caviar sells complementary accessories such as grip rings and chain charms to complement its gel cases.
Bumper cases
The cases guard the phone’s edges by using tough and shock-resistant materials that guard against impacts and drops. Some come with an additional back to shield against scratches.
Evolved showcases practical advantages the product’s pages like wireless charging capabilities along with slim-profile profiles which don’t make a bulky device.
Folio or wallet cases
Folio cases have a fold-away cover that shields the screen from scratches and dust like a small notebook. Some come with wallet functions to keep cash or cards and some have built-in stands. They typically make use of similar materials to leather and have more expensive costs.
Hand and Hide offers specialized wallet cases, such as left-handed versions as well as two phone holders.
Battery cases
Although they are more costly than other choices batteries solve an issue that is commonplace by prolonging phone use between charges.
Luxylemon effectively sells the cases of these by emphasizing the benefits in long commutes, emergency situations or when power outlets aren’t readily accessible.
3. Pick your phone models
If you’re a manufacturer of case cases on your own, you’ll have to choose which models you’d like you’ll need to consider according to market research conducted by the target market.
The most common phone models to think about include:
iPhone models. These include iPhone 8, iPhone X, iPhone 11, iPhone 12, iPhone 12 Pro Max, iPhone 13 min, iPhone 13 Pro Max, iPhone 14, and iPhone 14 Plus. The standard iPhones 14 15 and 16 make up nearly 50% the iPhone sales.
Samsung Galaxy models. Galaxy S, Galaxy A, Galaxy F, Galaxy M Galaxy Z, and Galaxy Z are some of the most well-known models.
Xiaomi models. The models include Mi 9. Mi 10, Mi 11, Xiaomi 11, and Xiaomi 12.
You can also consider a print-on demand business model to reduce the risk of having inventory.
4. Determine how you’ll get your phone cases
Whatever your business model, you’ll need locate cases for your phones. Three options are available:
Print-on-demand services are a good option.
Selling on demand decreases your margins, while eliminating the need for shipping or fulfillment. It is not necessary to stock up on inventory. If you’re selling cases for phones within the Shopify store, print-on-demand applications connect to your storefront online and allow you to focus on selling.
Print-on-demand manufacturers that are a few include
Podbase. Create custom phone cases with 24 hour printing.
Gelato. Offers print-on-demand printing services for a variety of products, including a variety of phone case designs.
Find the manufacturer
Finding a printer to print the phone cases takes more effort than printing on demand, however, it could increase your profits. If you’re able be able to fulfill minimum purchase quantity requirements and purchase large quantities, you could possibly offer lower rates and make more money with each sale.
5. Select a business name
Your company name is a way to tell your clients about who you are, expressing the brand’s identity.
Shopify’s AI Business Name Generator can assist you in determining a suitable name for your brand of phone cases. Simply give a description, such as your location, or what different types of cases that you sell, and the tool will provide a range of choices.
Before you commit to a name, verify its availability on social media, both as domain names or within the business entity database in your state (typically through the Secretary of State’s office).
Find a domain and name for your company
Shopify’s no-cost AI Business Name Generator can assist you in deciding on the perfect brand name for your business Then, secure a suitable domain.
6. You must legally establish your company
The location of your business and the type of business will determine the way you start your business. As a solopreneur you could select between sole proprietorship or an LLC. An LLC will require more paperwork, but it is better at protecting you personal belongings.
7. Set your price
Make use of these models for pricing to determine the retail price for the cases for your phones:
1. Add your variable costs per item (cost of the goods sold packaging and shipping costs, etc. ).
2. Set a dollar amount to your time, and determine the amount of time you’ll be spending on each product.
3. Add your fixed expenses (overhead costs like rent).
4. Divide the number by the average of items you plan to sell each month.
5. Add your desired profit margin (consider market standards).
8. Create a business plan
A business plan gives guidelines to your business phone. Include the following key components:
Description of your company. The business’s goals, objectives and objectives, your model, structure mission, vision and your value proposition.
Market research. Include information on strengths and opportunities, market size and the competition.
The ideal customer. Create a perfect profile for your customer that includes location, interests, earnings, and values.
9. Design phone cases
Your designs will help your brand stand out, and show your talents. Take a look at these design strategies:
Utilize a platform for printing on demand.
These platforms allow you to drag and drop images as well as text and images from stock to create designs. Some include built-in AI image generators. Printify is one example. It connects users with Fiverr for the hiring of freelance designers as well as templates to be saved.
10. Determine your method for take inventory
Phone cases are small However, you’ll need an inventory management program. The options include:
Create a designated area in your home
Warehouse space for lease
Dropshipping is a method of having an outside supplier complete orders for you under your name
11. Create your own online store
Setting up your own store online gives you the most control and can help to build trust among customers. “Our retailer and website are the two largest sources of sales and traffic,” adds Felony Case founder Andrew Moore. “[Customerswould like to access your site directly to confirm the credibility of your brand.”
Shopify allows you to create websites without the need for coding or design. Pick from a variety of themes that are available from Shopify Theme Store. Choose from pre-designed themes in Shopify Theme Store and customize using your brand as well as colors, fonts and layout.
Increase functionality using Shopify applications. For instance, you can utilize Shopify Marketplace Connect to integrate your catalog with marketplaces like Etsy and Amazon or connect to selling on social channels such as Facebook.
12. Advertise your company
Make sure to promote your phone cases on multiple channels to reach a wider reach:
SEO or Search Engine Optimization (SEO)
SEO assists you in reaching those who are searching for cases specifically for smartphones. Use relevant search terms within your descriptions of products as well as blog posts to boost the number of visitors to your website. Utilize keyword research tools such as Ahrefs to find keywords that are effective.
Marketing via social media
Social media is essential to businesses that make phone cases. According to Wildflower Cases president Dave Carlson writes in Shopify Masters, “We are an online content company that produces case cases for phones.” Videos of short duration are a great method to show off your phone cases’ capabilities.